Vicky Beercock

With over 20 years of experience in global brand marketing, communications, and creative direction, I’ve had the privilege of working with some of the world’s most iconic brands across multiple industries, including fashion, food & beverage, sports, music, entertainment, tech, and gaming. My expertise spans the full spectrum of brand strategy & marketing execution, from PR, digital, and social media strategies to experiential marketing, cultural activations, artist/talent strategy & management, influencer marketing, brand collaborations, and event marketing & brand partnerships.

I specialise in creating innovative and impactful campaigns that connect deeply with audiences, drive brand growth, and deliver measurable results. Whether it’s developing comprehensive brand strategies, managing high-profile partnerships, or executing omni-channel marketing campaigns, I’m passionate about bringing a brand’s DNA to life and showcasing product collections without boundaries. My approach integrates paid media, consumer experience, and content production, ensuring that every campaign is designed to resonate with both target audiences and broader cultural agendas, while delivering commercial success.

Throughout my career, I’ve led cross-functional teams, transformed brand perceptions, and executed thought leadership initiatives across both global and local markets. I’ve worked on some of the most renowned campaigns and partnerships for brands such as adidas, Y-3, Rick Owens, Raf Simons, Hendrick’s Gin, Porsche Design, Warner Music, Endemol, Charlie Brooker, Big Brother, Top Gear, BBC, Wilderness, Lovebox, V Festival, and BACARDÍ, as well as launching major product and technology innovations for brands like Sony PSP, Nintendo, and SKY HD. My experience extends into areas such as AI, data privacy, and football streaming platform development, ensuring brands stay at the forefront of digital advancements. In addition to this, I have worked at some of the top agencies in the world including M&C Saatchi Sport and Entertainment and Cake Group (now part of Havas).

I am deeply passionate about pushing creative boundaries to create immersive brand experiences. From leading football club marketing transformations and launching global campaigns for high-fashion brands like Y-3 x Virgin Galactic, to developing bespoke streaming platforms and creating event marketing activations, I’m always focused on delivering results that leave a lasting impact. Let’s connect to discuss how we can elevate your brand through creative strategy, innovative marketing, and impactful execution.