Vicky Beercock

Sports Experience Overview

With a proven track record in sports marketing and communications, I led strategic initiatives to elevate brand engagement and community connections. At Hull City Football Club, I spearheaded the club’s marketing and communications strategy, driving key campaigns that included a crest redesign, numerous kit designs and launches, a ticketing model overhaul, city-wide football club and estate rebrand, retail brand refresh, community initiatives like the record-breaking foodbank drive, player-driven partnerships with Mind, and crisis communications. I was also pivotal in shifting the club's marketing approach, leading to increased brand consistency and sales. I also introduced a very successful league-first streaming model at Hull City, generating substantial revenue while enhancing fan access and engagement. I also led the Viking FM Cash for Kids Sports Challenge partnership and led the sponsorship of the local Sports Awards, driving community engagement and raising significant funds for youth sports initiatives.

I was part of the leadership team hosting the FA for the England U21s match against Kosovo, overseeing all hosting requirements, including staff coordination, branding, and pre-match meetings to ensure a seamless event experience.

Additionally, I led the marketing and communications for the White Air Extreme Sports Festival in Brighton, driving audience engagement and positioning the festival as a premier event in the extreme sports calendar.

I further strengthened my sports marketing expertise through adidas as a Global PR, Content, and Events Lead, managing high-impact campaigns for their fashion collaborations, including Y-3 and Y-3 Sport. Notable successes included the Virgin Galactic partnership, which generated over 270 pieces of coverage and a global reach of 3 billion, and the launch of Y-3 Sport, achieving 12 million reach across global media.

In addition, I’ve supported major events such as Soccer Aid (ITV) and coordinated the Palm Treo Pro launch with Sir Chris Hoy and Karren Brady at The Black Sheep pub, further showcasing my ability to drive media presence and sponsorship success in the sports sector.