Vicky Beercock

Events Experience Overview

Here’s an overview of my experience creating impactful experiences and driving global brand growth.

Hendrick’s Gin: I led the global events strategy for Hendrick’s, crafting innovative campaigns and immersive experiences that significantly boosted brand visibility and consumer engagement worldwide. Led innovative campaigns, fuelling brand growth.

Hull City AFC: I led impactful initiatives for Hull City, including a Christmas Gala Dinner for Hull Foodbank recipients, a series of members events, match day activations with The Beats Bus, a record-breaking foodbank drive, and a series of fundraising events with Viking FM Cash for Kids. Enhanced fan engagement through bold marketing.

adidas Global Fashion Collaborations: Elevated brand influence in fashion. I managed numerous high-profile fashion shows at adidas, driving brand innovation and showcasing cutting-edge designs to global audiences.

M&C Saatchi Sport & Entertainment (2015): Directed Ballantine’s campaigns, collaborating with top talent and partners.

Bacardi (2012-2015):

• UK Marketing Manager and Global Marketing Manager: Led PR, music, and events, boosting Bacardi’s UK and global presence.

• Bacardi Triangle: 3-day event with major artists, reaching 6.7 billion people.

• Bacardi Beginnings: Content-driven PR campaign, tripling social media interaction.

• I orchestrated high-profile Bacardi events at the BRIT Awards and Soho House, collaborating with Coda Music to deliver unforgettable experiences, exclusive talent, and extensive media coverage.

• I led Bacardi’s Soho House collaboration events, featuring a Grandmaster Flash pool party, Tensnake terrace DJ set, and an exclusive industry party at The Great Escape festival, elevating brand presence and talent engagement.

• Partnered with Tom Oxley's Face to Face moving image exhibition at the Royal Albert Hall, showcasing iconic music photography through a dynamic, immersive visual experience.

MAMA Group (2009-2012):

• Led communications for festivals like Wilderness, Lovebox, GlobalGathering, Godskitchen Boombox, High Voltage, Vintage Festival, and The Great Escape.

• Wilderness Festival: Achieved 40:1 ROI, winning Best New Festival.

• The Sgt. Pepper's Vintage Festival collaboration recreated the iconic Beatles artwork for Sir Peter Blake’s 80th birthday, generating 400+ media pieces globally, 83:1 ROI, and securing high-profile interviews with Blake and Noel Gallagher.

• Managed strategic partnerships with major brands like Pepsi and Vodafone.

Leading and managing the group communications department, in addition to leading the marketing for Angel Music Group and Secret Productions.

Events included: Wilderness, Lovebox, Vintage by Hemingway Festival, The Great Escape festival, White Air Extreme Sports festival, GlobalGathering: Poland, Russia, Belarus, Ukraine, South Korea, Australia, UK, Turkey, Escape Into the Park, Electric Carnival, Eclectricity.

Venues included: Hammersmith Apollo, Kentish Town Forum, Barfly, Heaven, The Borderline, The Garage, Jazz Cafe, Hoxton Square Bar and Kitchen, The Institute (Birmingham), Air (Birmingham) The Ritz (Manchester), The Picture House (Edinburgh), East Village Arts Club (Liverpool), GAY.

Tours included: Snoop Dogg, Wu Tan Clang, The Roots, Godskitchen, FutureGods, Bang the Box with Ed Banger records, Rinse FM, FWD, Kitsune, and Night Slugs.

Other Career Highlights:

• Cake Agency (2007-2009): Worked on events for V Festival, Palm Treo Pro launch with The Black Sheep pub, and more.

• Endemol TV Production (2006-2007): Worked on Big Brother, Vodafone Live Music Awards, UK Music Hall of Fame, Vodafone TBA.

Every project showcases my passion for innovation and impactful storytelling.