Vicky Beercock

Gaming Experience

With a background spanning gaming, technology, and brand innovation, I have contributed to high-profile launches that bridge entertainment, culture, and lifestyle. My experience includes supporting the UK launch of the Sony PlayStation Portable (PSP), where I played a key role in media monitoring and PR coordination, ensuring extensive press coverage for one of the most anticipated gaming devices of its time.

At Nintendo of Europe, I was involved in strategic PR campaigns that amplified brand presence across key markets, helping to shape messaging, manage media engagement, and support major product releases. These included Mario Kart Wii, Super Smash Bros. Brawl, Wii Fit, Animal Crossing: Let’s Go to the City, Pokémon Platinum, Professor Layton and the Curious Village, and Rhythm Paradise—all of which played a pivotal role in solidifying Nintendo’s dominance in the late 2000s gaming market.

Beyond traditional gaming, I championed the strategy for the US-led campaign of Hendrick’s Gin’s groundbreaking launch of the world’s first-ever gaming chaise, an activation that seamlessly blended gaming with luxury lifestyle branding. This innovative campaign positioned Hendrick’s in a new cultural space, securing widespread media attention and social engagement. My work across gaming and tech PR highlights my ability to craft compelling narratives, drive strategic media coverage, and create meaningful connections between brands and gaming audiences.