Vicky Beercock

Food and Beverage Experience

With a proven track record of driving growth and creating culturally relevant campaigns, I specialise in crafting strategies for iconic food and beverage brands. From redefining Hendrick’s Gin’s global marketing to delivering impactful campaigns for Sainsbury’s, Ben & Jerry’s, and Ballantine’s Whisky, I bring creativity and precision to every project.

At Hendrick’s Gin, I developed a global marketing strategy that drove 34% growth and established it as the #1 premium gin by value. My work on the award-winning Refreshing Encounters campaign provided innovative assets for over 100 markets, leveraging partnerships with the Perlorian Brothers and Katz's Deli while spearheading digital-first initiatives like dynamic creative optimisation.

For Ballantine’s Whisky, I led campaigns like the Boiler Room Stay True Scotland series, spotlighting underground music communities and reinforcing the brand’s authentic identity. Creative collaborations, such as the Ballantine’s Brasil x Fernando Volken Togni partnership, showcased my ability to deliver impactful results even in challenging markets.

At Cake Agency, I drove consumer-focused campaigns for Sainsbury’s and Ben & Jerry’s, amplifying Sainsbury’s brand messaging and aligning Ben & Jerry’s with their activism-led identity through purpose-driven storytelling.

My time with Bacardi included global and UK campaigns that elevated brand engagement. Highlights included leading the Bacardi Triangle event, a remote island music experience featuring Calvin Harris, Kendrick Lamar, and Ellie Goulding, which reached 6.7 billion people through earned media. I also created the Bacardi Beginnings platform, spotlighting emerging music talent alongside acts like Rudimental, achieving a 20x PR reach increase and award-winning recognition.

As a founding member of Wilderness Festival, we collaborated with top chefs like Yotam Ottolenghi, Sam and Sam Clark at Moro, Skye Gyngell, Thomas Hunt and Fergus Henderson to deliver immersive communal dining experiences. From vibrant Middle Eastern banquets to 16-hour roasted venison feasts, we brought storytelling and atmosphere together, cementing the festival’s reputation as a hub of cultural and culinary innovation.

I focus on blending cultural relevance with creative excellence, delivering campaigns and experiences that engage emotionally and drive commercial success.