Vicky Beercock

As a marketing, communications, and partnerships leader, I have spearheaded groundbreaking brand activations and artist campaigns that bridge music, culture, and consumer engagement. I led BACARDÍ Beginnings, a pioneering platform that championed emerging artists through global exposure, collaborative music projects, high-profile performances, and innovative content strategies. I also brought BACARDÍ Triangle to life—an exclusive three-day music festival on a private Caribbean island, featuring world-class artists and immersive brand experiences that drove significant brand engagement, media coverage, and consumer participation.

Beyond brand-led activations, I have worked closely with major artists, including Snoop Dogg, Wu-Tang Clan, and The Roots, leading communications for their global tours, album campaigns, and high-profile events. As a founding member of Wilderness Festival, I played a key role in curating high-impact artist-led experiences, driving media coverage, audience engagement, and strategic partnerships that contributed to its award-winning debut and long-term success.

Additionally, at MAMA Group, I was involved in shaping some of the UK’s most influential festivals and live music venues, including Lovebox, GlobalGathering, V Festival, Electric Carnival, Eclectricity, and White Air Extreme Sports Festival. My work spanned talent management, brand partnerships, and creative marketing strategies that elevated these events.

Earlier in my career, at Warner Music / 14th Floor Records, I led PR and communications for artists such as David Gray, Biffy Clyro, Joseph Arthur, The Wombats, and Nerina Pallot, developing media strategies, album launch campaigns, and promotional tours that strengthened their industry presence.

Here’s an overview:

Campaigns and Sponsorship:

BACARDI Beginnings, BACARDI Triangle, BACARDI X The Brit Awards, BACARDI X Soho House,  Sgt Peppers Lonely Hearts Club Band 2012 refresh with Sir Peter Blake, Ballantine’s x Boiler Room, Ben and Jerry’s, Palm Treo Pro, Warner Music, Universal, 14th Floor Records, HMV Get Closer, The Beats Bus, MAMA Group, Angel Music Group, Secret Productions, Hall Place Studios, Wilderness, Lovebox, V Festival, Vintage by Hemingway Festival, The Great Escape festival, White Air Extreme Sports festival, GlobalGathering (Poland, Russia, Belarus, Ukraine, South Korea, Australia, UK, Turkey, Escape Into the Park, Electric Carnival, Eclectricity, Glade festival, Secret Garden Party, Snoop Dogg, Wu Tan Clang, The Roots, FutureGods, Bang the Box with Ed Banger Records, Rinse FM, FWD, Kitsune, and Night Slugs. Godskitchen (London, UK; Poznan, Poland; Island of Pag, Croatia; Moscow, Russia; Belarus, Minsk; Istanbul, Turkey; Taipei, Taiwan; Kuala Lumpur, Malaysia; Jakarta, Indonesia; Johannesburg, Cape Town - South Africa; Adelaide, Brisbane, Sydney, Perth, Melbourne - Australia; Montreal, Canada; Guadalajara, Mexico City - Mexico; Guatemala City, Guatemala; Buenos Aires, Argentina), David Gray: Life in Slow Motion; Damien Rice: O, Nerina Pallot: Fires, Rudimental & Bipolar Sunshine: Distance, Todda T & Roses Gabor: Pandora’s Box, Kele Okereke & Bobbie Gordon: Down Boy, Friendly Fires & AlunaGeorge: Your Drums, Your Love (Remix), Joe Goddard & Jessie Ware: Night Light (Remix), Mylo & Ronika Dance (The Modern Way), numerous Godskitchen and GlobalGathering compilation album releases, Orange Playlist, Vodafone TBA, Vodafone Live Music Awards, UK Music Hall Of Fame, Comic Relief Does Fame Academy..

Artists:

Debbie Harry, James Brown, Bon Jovi, Kendrick Lamar, Calvin Harris, Ellie Goulding, Damien Rice, David Gray, Nerina Pallot, Ray Lamontagne, Biffy Clyro, Doves, Friendly Fires, Kasabian, Human League, Aluna George, Noel Gallagher, Sir Peter Blake (pop artist, design), Snoop Dogg, Daniel Johnson, Mercury Rev, David Guetta, Armin Van Buuren, Dizzie Rascal, The Prodigy, Orbital, Jared Leto, Rudimental, Kele Okereke, Toddla T, Bipolar Sunshine, Bobbie Gordon, Roses Gabor, various artists at The Brit Awards, various artists at V Festival, and many, many more.

Festivals (in house):

Wilderness, Lovebox, V Festival, Vintage by Hemingway Festival, The Great Escape festival, White Air Extreme Sports festival, GlobalGathering: Poland, Russia, Belarus, Ukraine, South Korea, Australia, UK, Turkey, Escape Into the Park, Electric Carnival, Eclectricity, Glade festival, Secret Garden Party.

Venues (in house):

Hammersmith Apollo, Kentish Town Forum, Barfly, Heaven, The Borderline, The Garage, Jazz Cafe, Hoxton Square Bar and Kitchen, The Institute (Birmingham), Air (Birmingham) The Ritz (Manchester), The Picture House (Edinburgh), East Village Arts Club (Liverpool), GAY.

UK and Global Tours (in house):

Snoop Dogg, Wu Tan Clang, The Roots,FutureGods, Bang the Box with Ed Banger Records, Rinse FM, FWD, Kitsune, and Night Slugs. Godskitchen: London, UK; Poznan, Poland; Island of Pag, Croatia; Moscow, Russia; Belarus, Minsk; Istanbul, Turkey; Taipei, Taiwan; Kuala Lumpur, Malaysia; Jakarta, Indonesia; Johannesburg, Cape Town - South Africa; Adelaide, Brisbane, Sydney, Perth, Melbourne - Australia; Montreal, Canada; Guadalajara, Mexico City - Mexico; Guatemala City, Guatemala; Buenos Aires, Argentina

Single and Album Production and Releases:

David Gray: Life in Slow Motion; Damien Rice: O, Nerina Pallot: Fires, Rudimental & Bipolar Sunshine: Distance, Todda T & Roses Gabor: Pandora’s Box, Kele Okereke & Bobbie Gordon: Down Boy, Friendly Fires & AlunaGeorge: Your Drums, Your Love (Remix), Joe Goddard & Jessie Ware: Night Light (Remix), Mylo & Ronika Dance (The Modern Way). Numerous Godskitchen and GlobalGathering compilation album releases.

Album Cover Design:

Rudimental & Bipolar Sunshine: Distance, Todda T & Roses Gabor: Pandora’s Box, Kele Okereke & Bobbie Gordon: Down Boy (cover design partnership with Kate Moross), Friendly Fires & AlunaGeorge: Your Drums, Your Love (Remix), Joe Goddard & Jessie Ware: Night Light (Remix), Mylo & Ronika Dance (The Modern Way), Sgt Peppers Lonely Hearts Club Band 2012 refresh with Sir Peter Blake.

Music TV:

Orange Playlist, Vodafone TBA, Vodafone Live Music Awards, UK Music Hall Of Fame, Comic Relief Does Fame Academy.

Music Magazine (in house):

Leading the PR for music magazine, The Fly.

Record Label Experience (in house):

Warner Music, KiDS, 14th Floor Records

Music Video Production:

Sponsored the production of a Aluna George music video with BACARDI.

Music Production Module at University

This included creating 3 tracks from scratch and creating accompanying music videos.

Other Highlights:

• Reimagined Sgt Peppers Lonely Hearts Club Band Album cover WITH Sir Peter Blake to celebrate his 80th Birthday.

• Co-Founder of Wilderness Festival.

• Brand relaunch of GlobalGathering internationally.

• Launched the World’s First 3D Printing Record Store.

• Godskitchen Boombox World-first launch internationally.

• Coda Music partnership at The Brit Awards: BACARDI hosted their boats from the ceremony to the after parties.

• Sponsored music photographer Tom Oxley’s moving image exhibition at the Royal Albert Hall.

• HMV multi music venue sponsorship announcement.

• Community partnership between Hull City AFC and The Beats Bus.

• Brokered a partnership-first with The Guardian and The Great Escape Festival.

• Previously writer for BBC Music online, Sandman Magazine, LeedsMusicScene.

• Launched BBC Worldwide’s iTunes, Youtube and MySpace channels.