TECH

With a deep-rooted expertise in product, digital, and technology launches, I have led high-profile campaigns across gaming, entertainment, and AI-driven industries.

From launching iconic innovations like Sony PSP, Nintendo, and SKY HD to driving thought leadership in AI data privacy and football streaming, I have shaped narratives at the intersection of technology, media, and consumer engagement.

I played a key role in Nintendo of Europe’s 2008-2009 product releases, supporting major launches including Mario Kart Wii, Super Smash Bros. Brawl, Wii Fit, and Professor Layton and the Curious Village. As part of the PR account team for the launch of the Palm Treo Pro, I helped position the handset as a key player in the smartphone market. In sports broadcasting, I spearheaded Hull City’s bespoke OTT streaming service, Tigers TV Live, allowing the club to fully own and control its live match streaming, enhancing fan engagement and generating new revenue streams. My expertise spans go-to-market strategy, stakeholder communications, and crisis management, ensuring seamless execution and impactful storytelling for emerging technologies and digital-first brands.