Vicky Beercock

CAMPAIGNS EXPERIENCE

As a marketing and communications leader with two decades of experience, my passion is in crafting innovative, experience-first campaigns that seamlessly integrate strategy, creativity, and execution. My approach focuses on developing campaigns that drive measurable impact, foster meaningful partnerships, and deliver end-to-end consumer engagement across global markets.

From redefining global brand positioning to designing omnichannel strategies, my expertise spans a diverse range of industries, including fashion, food & beverage, entertainment, and sports. I have built campaigns that merge data-driven insights with cultural intelligence, ensuring relevance and resonance with target audiences. Whether it's developing disruptive content strategies, launching first-of-its-kind product collections, or shaping culturally significant brand collaborations, my work consistently delivers commercial success and deep consumer connections.

Throughout my career, I’ve led high-profile campaigns for brands like Hendrick’s Gin, adidas, BACARDÍ, Y-3, numerous high-profile festivals, and Ballantine’s Whisky, as well as for cultural touchpoints like Wilderness Festival, of which I was a co-founder. My contributions include creating multi-year global strategies, spearheading iconic partnerships, and implementing dynamic marcomms frameworks that align paid, earned, and owned media for maximum effectiveness.

This portfolio showcases the breadth of my campaign leadership—from crafting award-winning experiential activations to scaling campaigns for global deployment—reflecting my commitment to combining strategic expertise with bold creativity to elevate brands and captivate audiences.