Vicky Beercock

The Great Escape Festival is an annual music festival held in Brighton, England, known for showcasing emerging artists from around the world. Launched in 2006, it has become a key event for the discovery of new talent, with hundreds of acts performing across various venues throughout the city. The festival typically features a diverse lineup spanning genres like indie, pop, electronic, hip-hop, and more. In addition to live music, The Great Escape offers industry-focused panels, workshops, and networking opportunities, making it a significant event for both music fans and professionals.

During my time working on The Great Escape I brokered a partnership with The Guardian newspaper.

The partnership included:

• Editorial exclusives such as first refusal on content, behind-the-scenes access, and the ability to record podcasts and interviews.

• Marketing benefits like logo placement on promotional materials,

• Tickets for giveaways,

• A Guardian full-page ad in the festival program,

  A branded venue and suggested speakers for the convention,

• Newspapers sold on-site and other retail opportunities at the festival,

• A TGE full page ad in the paper,

• A TGE full page ad in the Guardian Guide,

• Half a page TGE ad in the Festival Guide,

• Editorial cover in the music section online and in print,

• Ticket competitions ran online and in print,

• Numerous social media posts on the Guardian’s channels,

• Numerous placements on The Guardian’s e-newsletters,

• Inclusion in the Guardian’s Music Weekly Podcast.

This was the first time the festival was able to secure a partnership with The Guardian, and due to the success the partnership continued for 4 years.