Endemol UK

Role: Press Officer
Duration: Feb 2006- Nov 2007

Overview:
As Press Officer at Endemol UK, I spearheaded consumer and trade PR campaigns for some of the UK's most iconic television shows, including Soccer Aid (ITV), Charlie Brooker's Screen Wipe (BBC Two), Deal or No Deal (Channel 4), and Fame Academy (BBC). Reporting to the Global Head of PR, I played a pivotal role in elevating the profile of key Endemol commissions and driving their success in competitive media landscapes. From securing high-profile interviews to orchestrating press events, my work ensured Endemol’s productions gained the visibility they deserved across both traditional and emerging media platforms.

Key Responsibilities & Achievements:

Campaign Leadership: Executed consumer and trade PR strategies to increase the visibility and success of major Endemol UK productions. Campaigns included Vodafone TBA (Channel 4), Orange Playlist (Channel 4), East 17: The Reunion, UK Music Hall of Fame, and more.

Media Relations & Interviews: Secured high-profile media coverage by arranging exclusive interviews for Endemol’s senior executives and talent, fostering strong relationships with national and international press.

Press Campaign Management: Oversaw comprehensive press campaigns for key shows, handling day-to-day media relations, building press kits, and liaising with journalists to ensure consistent coverage.

Event Management: Organised and executed press launches, set visits, photoshoots, events, and screenings to support the promotion of Endemol UK’s shows, ensuring flawless execution and significant media attendance.

International PR Support: Represented Endemol at key global markets, including MIPTV, MIPCOM, and DISCOP, ensuring Endemol’s productions were showcased to international broadcasters, distributors, and media.

Award Management: Led the submission process for award entries, ensuring that Endemol’s productions were recognised and celebrated within the industry.

Picture Publicist: Managed all aspects of visual content distribution, from arranging photoshoots to liaising with photographers, ensuring that high-quality images were available for press and promotional use.

Executive Liaison: Conducted extensive telephone liaison with Executive Producers to gather key press information, TX schedules, and strategic messaging.

Key Shows Managed:

Soccer Aid (ITV)

Charlie Brooker’s Screen Wipe (BBC Two)

Vodafone TBA (Channel 4)

Vodafone Live Music Awards (Channel 4)

Orange Playlist (Channel 4)

Fame Academy (BBC)

East 17: The Reunion

UK Music Hall of Fame (Channel 4)

Deal or No Deal (Channel 4)

Skills Developed:

Media Relations: Cultivated strong relationships with top-tier journalists and media outlets, securing consistent press coverage for high-profile shows.

Event Management: Gained hands-on experience in managing large-scale press events and on-location press activities, ensuring impactful media moments.

Crisis Communications: Developed the ability to respond to evolving media needs, ensuring smooth communication in high-pressure environments.

Award Submissions: Demonstrated strategic thinking and creativity in securing recognition for Endemol’s productions through award entries.

Brand Storytelling: Sharpened the ability to craft compelling narratives that resonated with both the press and wider public, amplifying the success of Endemol's shows.