Vicky Beercock

Godskitchen Boombox tour: London, UK; Poznan, Poland; Island of Pag, Croatia; Moscow, Russia; Belarus, Minsk; Istanbul, Turkey; Taipei, Taiwan; Kuala Lumpur, Malaysia; Jakarta, Indonesia; Johannesburg, Cape Town - South Africa; Adelaide, Brisbane, Sydney, Perth, Melbourne - Australia; Montreal, Canada; Guadalajara, Mexico City - Mexico; Guatemala City, Guatemala; Buenos Aires, Argentina.

Godskitchen led the way in innovation within dance music events, setting new standards with elaborate stage designs and technology-driven experiences that pushed the boundaries of what a live music event could offer. The Godskitchen Boombox, in particular, was a prime example of this evolution. This massive, futuristic DJ booth and stage setup, resembling a gigantic boombox, became a centerpiece of their events, offering an immersive audio-visual experience that captivated audiences around the world. Through the Boombox and other innovations, Godskitchen redefined the possibilities of electronic dance music events.

Key Features of the Godskitchen Boombox:

1. Innovative Design:

   • The Boombox was a massive, futuristic DJ booth and stage setup that resembled a gigantic boombox or sound system, complete with LED screens, lights, and advanced visual effects.

   • It was designed to provide an immersive audio-visual experience for the audience, combining cutting-edge technology with striking aesthetics.

2. Touring Stage:

   • The Boombox was not just a stationary installation; it was designed to be transported and set up at various venues around the world.

   • The concept was to bring a consistent, high-quality production experience to different cities, maintaining the unique Godskitchen atmosphere.

3. Focus on DJ Performances:

   • As a central feature of the Godskitchen events, the Boombox provided a dramatic and visually impactful backdrop for DJ performances.

   • Renowned DJs from around the world performed in front of the Boombox, contributing to its reputation as a top-tier stage setup in the electronic dance music scene.

4. Immersive Experience:

   • The combination of light, sound, and visuals created a fully immersive environment for attendees, making the events more than just a music show but an all-encompassing experience.

As the Global Head of Marketing and Communications at Angel Music Group, I spearheaded the transition to in-house content creation, enhancing our ability to produce high-quality, authentic promotional materials that resonated with our global audience. Additionally, I strategically shifted our PR efforts by selecting a new agency, which resulted in stronger media relationships and increased visibility for the company on an international scale.

I was responsible for overseeing all online and offline media output for various events, ensuring that media and PR activities were not only of high quality and effectiveness but also aligned with the company’s objectives and targets. This included managing where advertising was displayed to ensure that events were presented in the best possible light and medium. Additionally, I managed the promotions budget, oversaw customer databases, and optimised eMarketing and SEO strategies. A key part of my role was developing integrated communications and influencing strategies for major global events such as GlobalGathering, but also including Godskitchen Worldwide, White Air Festival, Electric Carnival, and Escape Into The Park.

Beyond strategy development, I was heavily involved in onsite event planning, managing press conferences with artists and organisers, and handling filming and photography permissions across 50 annual events worldwide. I implemented various management systems, including online asset and project management systems, to streamline operations. My role also involved managing relationships with key partners such as Live Nation, HMV, MAMA, and sponsors like Pepsi, Tuborg, Vodafone, and JTI. Additionally, I sourced and maintained media and brand partnerships while leading the training and development of PR, marketing, and promotions staff. My responsibilities also extended to crisis management, where I identified opportunities, arranged spokespeople appearances, and drafted accurate press statements and brand profiles.