Vicky Beercock

Sky HD x Cake (Havas Group)

Role: PR account team
Duration: March 2008 - March 2009

Overview:
As part of the agency team at Cake, Havas Group, I played a pivotal role in launching Sky HD to the UK market, driving excitement and awareness for the revolutionary high-definition service. A key moment of the campaign was an exclusive HD screening of Titanic, which showcased the power of Sky HD’s technology and captured the public's imagination.

Key Responsibilities & Achievements:

Campaign Development: Led the creation and execution of the PR strategy for Sky HD's UK launch, positioning the brand as the go-to provider for cutting-edge HD technology.

Exclusive Screening Event: Orchestrated an exclusive HD screening of Titanic, which demonstrated the capabilities of Sky HD, generating media buzz and significant public interest. This event highlighted Sky's leadership in the HD space and provided a first-hand experience of the stunning picture quality.

Media Engagement: Secured extensive media coverage for the Sky HD launch, ensuring that key features of the service were highlighted across national press, broadcast, and online platforms. Coverage included interviews with Sky executives and talent involved in the Titanic screening.

Event Management: Managed event logistics for the Titanic screening, from venue selection to guest coordination, ensuring a seamless and memorable experience for journalists, industry influencers, and VIPs.

Skills Developed:

Launch Strategy: Gained experience in high-profile brand launches, managing both the public relations strategy and execution of major media events.

Event PR & Media Relations: Developed expertise in managing exclusive events that engage the media and amplify brand messages, securing high-impact coverage.

Brand Positioning: Strengthened skills in positioning Sky HD as an innovative leader in the competitive media landscape, driving consumer interest and engagement.

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