5th March 2025

The 2026 FIFA World Cup final will feature a historic first—a halftime show, curated by Coldplay. FIFA President Gianni Infantino confirmed that this performance will mirror the scale of the Super Bowl halftime show, marking a cultural shift for the tournament.

A Global Spectacle

Coldplay’s involvement is strategic, given their global appeal and genre-blending style. In partnership with Global Citizen, the show will feature diverse artists while spotlighting issues like poverty, climate change, and social justice. This ensures the World Cup final becomes more than just a match—it’s a platform for global impact.

The Challenge and the Opportunity

With just 15 minutes for the performance, Coldplay and FIFA face the challenge of delivering a high-impact, tightly executed spectacle. Inspired by Super Bowl LIX’s Kendrick Lamar performance, expect precision, creativity, and a show designed to captivate millions worldwide.

Times Square Takeover

Adding to the excitement, New York’s Times Square will host a massive fan festival during the final weekend, turning the city into the heartbeat of the global celebration.

Redefining the World Cup Experience

This partnership between FIFA, Coldplay, and Global Citizen signals a shift in how sports and culture intertwine. The 2026 World Cup won’t just be about football—it’ll be a defining cultural moment where music, activism, and sport collide on the world’s biggest stage.